Hi! This is Albie & Elizabeta.

Welcome to Critical Skill #1: Effective Advertising.

We want to help you really find the
keys to earning consistent sales online!

So first of all I want to share a little of my story with you.
From 2012 to 2018 I joined over forty different business opportunities
trying to earn and find success online. I worked 10 - 12 hour days
in my pursuit and spent literally thousands of dollars.

Each time I joined a new program,
I thought I had figured it out and that I was about to "make it big!"

Unfortunately, a few months down the road, I realized it was just
another "rabbit hole" and disappointment became increasingly more
hard to stand each time this happened (and it happened a lot).

Not only this but I put a lot of effort into each opportunity and
worked hard to learn as much as I could and get everything set up.
Usually I gave a program about three months but often more and occasionally less.
Maybe you can relate to my story?

By the time 2018 rolled around,
I had learned a lot but still knew that my advertising was nowhere
near enough to get consistent sales and that there must be
gaping holes in my strategy.

It was at this time that I ran into a seven figure
mentor quite by accident (still in pursuit of success).

I had run across a lot of mentors but this time something was different.
Even though he earned a lot and only gave me tiny pockets of
time via Facebook Messenger, each interaction with him filled in
pieces of the puzzle for me. Just to be honest with you,
it took me months to earn even these small pockets of time
I got from him. One time I remember having one of those "aha" moments.
In fact, it was that moment that I learned the third critical skill.

What he said to me was this:

"Your marketing doesn't begin until after they are on your list."
Alan Cosens

I thought about that for quite a while and realized in time that
I had turned a corner!

In fact, if you're interested in learning 
more from Alan, you can get access to his training and chat with him
on Facebook just like I did exclusively through being
on our team in the Power Lead System.

So let's get into some of the the finer details of the Five Critical Skills.
The first skill is "Effective Advertising".

As I've shared with you before,
many people go and start advertising but they don't know
if there advertising is truly effective or not.
They also don't know the market and they
think that everybody's going to love the product and service that they they promote.
Imagine that you're starving for a second. What are you looking for?
Food or some cosmetic products? It's the same with the market.
It would be better to find out what people are already looking for and then offer that.
The chances that they will buy your products are then much higher



.The next thing about effective advertising is this: the only way you're actually going
to see if your offer is is compelling or not is to track it and see how many
subscribers and conversions that you get from each market that you advertised in.
That's basically what we've done. We spent years tracking our advertising,
seeing where we got the best results (we're going to share these
same results with you also). 
I want to show you
the exact advertising sites we use:


You can see from this list of ad sites
that we use Safelists and Mailers to the majority of our advertising

The thing is that most people who use these sites get little or no results from them.

But this is because they don't know how to use them properly.

<> AD SETUP  <>

You can start your advertising setup HERE
and then come back here when you're done!

<> ---------------------<>

The key to successful marketing using Safelists is to be able to create
your own effective capture pages (Critical Skill #2).
Also realizing you're not looking for sales right away.

Your goal for advertising is to get subscribers - period.

Then build a relationship with your list with your automatic emails (Critical Skill #3).
When your emails are written correctly, you can get replies and
interaction with your email list.

Building communication with your list
is the essential spark you need to create "know, like and trust" with your list.

This is eventually what will get you a sale. And these sales will come in every day,
if you do it correctly. But it takes a while to get the system working for you.
It doesn't happen overnight. Also, having clever funnels to pull your list through
is the next key to sales (Critical Skill #5).   

So as far as advertising is concerned,
you will then need to learn how to track your hits to these Safelists and what
your conversions are. You really have to make sure what safelists are working
for you and those that are not. Also don't forget that just because one
safelist doesn't work for you - it may be because your audience is not
connecting with your advertising capture pages.

I've realized over time that you have to edit, re-edit and review your splash and
capture pages over and over again and measure your hits and conversions
to create the ad pages that will convert the best. Also testing different pages and
finding which ones work the best is also a key.

The thing about tracking is that this takes time and work to figure out how to track your links.
We use two systems to track our links. The first system we use is the Power Lead System because we 
can teach all 5 skills through this powerful platform. 

However, you can also use BABO, AIOP, TrafficWave and these other
different programs to track your links also.
You can see more about those 
trackers here.
 and the links to join them HERE.

We also use Clixtrax to track our conversions.
You can find out your conversions using PLS (and they do a great job,
but strictly for finding your conversions, Ciixtrax is easier.)

Learning advanced tracking for your links is a whole course in itself
and is beyond the scope of this. However, below are some practical details
about basic tracking. Watching the webinar about this, will also help
you as you can see the pictures and examples better.

Here are some clues on advanced tracking and how to track your links properly.
Once you set up your tracking link inside Clixtrac, then you will be able
to find the "conversion code". Add this html code to your opt in page
(if possible) or your welcome sales page (that they come to after opting in).
Then set it up so Clixtrac will send you an email every time someone converts.
You can then also check your conversions inside Clixtrac to see what source they came from.

The final word on tracking is that you should get a mentor to help you learn
it effectively or it will take you a long time to learn it and to learn how to
track your conversions is even harder.
You can find more info about mentors program here.



Okay, so the final thing I want to mention about advertising is that the more
advertising you can get, the better.

Many people think that if they find one
good source of advertising, that this is enough. I have never found this to be true.

It takes real work to advertise every day and you should get into a daily routine
of advertising consistently to be effective
. I would encourage you,
if you use Safelists and Mailers, to open two new gmail accounts
specifically for advertising. This will help you so that you don't "kill" your regular email
address. You will get a lot of email ads to these two emails and you don't want
these ads to ruin your main email account.

There are whole eBooks written on the best way to advertise with Safelists
(if that's what you choose to use as an advertising method) and you should read these.
There is a whole section written in the Power Lead System on using Safelists.

So coming back to what we were talking about - advertising.
So as you learn to track your links, you should start off by trying to get 1000
hits a week to your link. This will get you moving in the right direction.

You need a 1000 hits at least usually to see if your ads are effective.
If you're getting at least two subscriber per 1000 hits, then this means
you're on the right track.

When I say "hits", I'm not talking about how
many people you send your ad to. I'm talking about how many people actually
visit your web link (your capture page link). If you use the Safelists and Mailers
we advise you to use, then you should not get "bots" visiting your site.

Using the wrong ad sites can destroy your ability to be effective in your advertising.
If you see you're not getting at least two subscribers per 1000 hits,
then this either means two things:

1) You're using the wrong ad sites or
2) Your capture page is not converting.

If you use the safelists and mailers we suggested,
then most likely you're only dealing with problem #2 and your capture pages
need more work so that they convert.

You can also learn about almost every kind
of advertising inside the Power Lead System, such as Facebook Marketing,
Youtube Marketing, other Social Media Marketing, Email Marketing, SEO etc...
   The last thing I want to mention about advertising is that after you're successful
at getting two or more subscribers to your list with 1000 hits a week,
then you should work next on getting more than 2-3 subscribers per 1000
to your ad site (capture page).

This will mean working more on your capture pages
to get them working better. The next thing is working on getting 2000 - 5000
hits a week to your site. Then you can move on to 5000 - 20,000 hits a week.
However, in your quest to get lots of hits to your site, don't spend your
whole day on this (or all the time you have allotted to work on your business).
You will need to work a little each week on all the skills.

The best program that
works with Safelists that will help you get MORE and MORE HITS each week
is the Secret of the Big Dogs. This is the program that helped me get a 
grip on my advertising. In time I learned how to get all my advertising
done in half an hour a day! In fact I learned how to send
my ads to 5-10 million prospects a month. You can see the Big 
Dogs program here.

Go back to the Teams Main Course Outline

Want to learn in depth about ALL TRAFFIC SOURCES? This 
will help you understand how to get traffic from Facebook, Youtube and 
other Social Media, Email Marketing, SEO, blogs and other sources!




Find out More About Coaching / Mentoring:


  Albie & Elizabeta





EliAlbie67@gmail.com   Albie Derbyshire  Elizabeta Kuzevska     877-521-5505     cell: 626-379-5692